Content Marketing is delivering value to your target audience through content without interrupting them with a sales pitch.
It impacts brand awareness as it will help you craft your brand’s story. It allows you to explain to your customers why you are legitimate in this market. It helps you listen to their problems and prove your expertise.
You can power up customer acquisition to get 3 times more leads with content marketing than paid search. (Source: Kapost)
Conversion is also directly impacted because converting a lead who knows your brand is trustworthy, is far easier than converting a random lead from another marketing action(paid search, banners, ...). A study from Aberdeen Group actually measured a 6 times higher conversion rate with content marketing.
However, Content Marketing requires your company to put a lot of effort in it. With BunchCast your content production is up and running in no time.